Branding Project

In this project, I developed a unique branding identity for "SathYoga," a yoga program designed specifically for children aged 3-5. The goal was to reflect the essence of the activity: creativity, joy, harmony, and the connection between body and mind.


Branding Principles:

Logo and Colors: The logo was designed with a friendly and approachable style, using soft pastel tones to evoke calmness and happiness, complemented by graphic elements that emphasize a connection to nature and growth.

Visual Language:

A combination of rounded shapes and abstract elements was incorporated to create dynamic movement while maintaining simplicity that resonates with children’s playful world.


Typography:

Clean and accessible fonts were chosen to convey a sense of friendliness and connect the children’s world to the serene world of yoga.


Branding Project

In this project, I developed a unique branding identity for "SathYoga," a yoga program designed specifically for children aged 3-5. The goal was to reflect the essence of the activity: creativity, joy, harmony, and the connection between body and mind.


Branding Principles:

Logo and Colors: The logo was designed with a friendly and approachable style, using soft pastel tones to evoke calmness and happiness, complemented by graphic elements that emphasize a connection to nature and growth.

Visual Language:

A combination of rounded shapes and abstract elements was incorporated to create dynamic movement while maintaining simplicity that resonates with children’s playful world.


Typography:

Clean and accessible fonts were chosen to convey a sense of friendliness and connect the children’s world to the serene world of yoga.